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Focus is local at Amway

Amway India, the wholly owned subsidiary of Amway Corp, is unveiling a line of secondary brands specific to India.

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KOLKATA: Amway India, the wholly owned subsidiary of Amway Corp, is unveiling a line of secondary brands specific to India.

The direct-seller is open to launching several sub-brands in the country to build a strong second-tier cosmetics and personal care segment and also to leverage on the large customer base for premium products in the country.

“There will be a lot of activity over the next months, be it launches or new categories, which we cannot reveal at present. But the target is to reach Rs 1,500 crore turnover in a few years. With a robust growth of 13% CAGR in cosmetics, we are in the process of introducing various colour cosmetics in future,” William S Pinckney, managing
director, Amway, told DNA Money.

“We are one of the largest direct selling company and would contribute to almost 25% of the organised direct selling industry in a few years. Currently the total organised direct selling industry is around Rs 2500 crore. Also selling insurance, a new area through our separate JV Amsure is also doing very well. We have sold about 1 lakh policies already.”

Amsure is a partnership between Amway India and Hollard Insurance Group of South Africa, specialising in direct and multi-channel marketing. The company is a corporate agent of Max New York Life, one of the leading private life insurance companies.
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