A formal announcement of the agreement will be made by August, they said. The tieup will be for both Rcom’s CDMA and GSM subscribers.
MUMBAI: Swedish firm Wayfinder Systems, which provides GPS-based location and navigation services, is entering into an allinace with Reliance Communications to boost its spread in the Indian telecom market, sources have said.
A formal announcement of the agreement will be made by August, they said. The tieup will be for both Rcom’s CDMA and GSM subscribers.
After the deal, Wayfinder will provide services to Rcom’s CDMA subscribers to start with and them to its GSM customers.
Meanwhile, Wayfinder has also initiated talks with Tata Tele services (TTSL) for a similar tie up. Wayfinder had a pact with Bharati Airtel which it signed last year.
The company is setting up a marketing office in India, preferably in Mumbai or Delhi. It will go for a recruitment drive in the next quarter.
Bob Ilievski, vice-president (sales and marketing), Wayfinder, said: “We are in talks with two mobile operators in India out of which one is at very advanced stage.”
Wayfinder is the leading provider of innovative GPS location and navigation services for connective mobile devices. Wayfinder Systems AB is listed on the NGM Equity Stock Exchange in Sweden.
The navigation system provides users updated, real-time content and geographical data via the wireless network using EDGE/GPRS. The application turns a compatible mobile phone into a complete GPS-based navigation system with detailed maps and points of interest of a number of cities.
Wayfinder clients include major mobile phone manufacturers and operators worldwide, with a steadily increasing user footprint of over one million users from North America to India.
Magnus Nilsson, chief executive officer, Wayfinder said: “The Indian market is growing rapidly and huge opportunity to tap compare to European market which is stabilised and hardly any room for growth going forward.”
According to an estimate, worldwide Global Positioning System (GPS) has a $30 billion market. The global shipment of mobile handsets equipped with GPS is expected to more than quadruple by 2011 from 2006.
r_mithun@dnaindia.net
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