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India whizzes China in 'creativity' alley

India has whizzed past China in the "creativity" alley, with the country occupying 15th position on the list of nations with most advertising awards.

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NEW DELHI: India has whizzed past China in the "creativity" alley, with the country occupying 15th position on the list of nations with most advertising awards as against the world's most populous nation's 19th rank.

While India got 39 advertising awards, China received a far less 18 prizes.
   
According to the Gunn Report 2007, an established name in the field of advertising recognitions that ranks countries on the basis of awards received in a year, India has been named as the world's 15th most awarded country.

This represents a sharp jump of six positions from its 21st rank last year. Besides, India has been ranked higher than China, although the communist nation also jumped two positions from its previous year's rank.

India has also been ranked ahead of Mexico, Italy, Malaysia, New Zealand, South Africa, UAE, Norway and Belgium.
   
However, India is below another emerging economy and part of the BRIC quartet -- Brazil, which has moved up two positions to become the world's fourth most awarded nation.
   
The list was led by the US, which toppled the UK as the most awarded nation. The UK stood second, followed by Argentina, Brazil and Japan in the bracket of top five.
   
The US received as many as 305 awards for best TV, print and interactive commercials, followed by 218 awards for the UK.
   
India received a total 39 awards, including 27 for the TV, 10 for the print and two for interactive commercial campaigns.

China's tally stood at 18, including four for TV, 11 for print and three for interactive campaigns.
   
India's HappyDent Teeth Whitening Gum campaign was named as the 10th most awarded commercial in the world in the Gunn Report 2007. Directed by ace ad-filmmaker Ram Madhvani, it was created by Mumbai-based advertising agency McCann Erickson. This was the only Indian entry on the list of top 20 most awarded commercials.
   
In the print advertising campaign category, the Indian Association for Adoption's Parent-Child campaign, made by Mumbai-based Ogilvy and Mather, was ranked at 12th position.
   
In the list of most awarded ad agencies, two Indian entities - McCann Erickson and Ogilvy and Mather - were ranked at 22nd and 45th positions respectively.
   
Besides, India also clinched a place for the first time on the list of most awarded directors with Ram Madhvani being ranked at the 11th position.

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