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Millionaires go online to find young, attractive women

Nicolette Blair is 23, blonde and beautiful, assets she means to work for all they’re worth. If she plays her cards right, that could be millions.

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Women hook rich guys on websites like LoveToBeSpoiled.com, SeekingArrangement.com and RichOrBeautiful.com

CHICAGO: Nicolette Blair is 23, blonde and beautiful, assets she means to work for all they’re worth. If she plays her cards right, that could be millions.

“This is the time to do it — when you’re young and you’re single,” said Blair, who’s eager to snag a rich man and doesn’t care who knows it.

Forget the bar scene or the personal ads. From her home in Chicago, Blair sifts through prospective suitors at SeekingArrangement.com, which unabashedly markets itself as the Web’s “premier Sugar Daddy dating site.”

“We are committed to being the most trusted dating resource for the rich and the beautiful,” says the site, which promises to help the beautiful — and ideally, it says, “ambitious and young” — find “a generous benefactor to pamper, mentor and take care of you — perhaps to help you financially.”

In return for a rich old guy, SeekingArrangement.com offers connections with “perhaps a ‘personal secretary’? secret lover? or a mistress for an extra-marital affair?”

SeekingArrangement.com and dozens of similar sites — with names like SugarDaddie.com, RichOrBeautiful.com and LoveToBeSpoiled.com — unmix the signals being sent by a certain slice of the dating crowd.

The young and attractive and the rich and, well, seasoned can seek each other out without all that awkward dancing around motives, hidden or otherwise.

Most of the women on the site are in their 20s, while the average man is in his 40s or 50s. But it is strictly non-partisan, offering parallel services for young men and older, successful women, called “Sugar Mommies.”

The age disparity is not a problem for Blair, who made it clear that she wasn’t looking for a traditional boyfriend.

“It’s a mutually beneficial relationship, and if I was looking for a traditional relationship I would be seeking someone my own age group,” she said, adding that she wouldn’t be satisfied with a nice present or two for her time.

“Gifts are not going to help you,” she advised would-be suitors. “It’s not a smart investment.”

Such sites raise ethical and moral questions, said Judy Lauwasser Bruett, a relationship coach with the Ommani Centre for Integrative Medicine in Pewaukee, Wis.

She said relationships built through Seeking Arrangement and similar services were nothing more than business transactions for “men wanting to buy sex.”

“I don’t know that anybody with good self-esteem would do it,” Bruett said. “My sense is the men are not looking for love.”

The same may be true for many women on SeekingArrangement, which  features a link to its sister site: SeekingMillionaire.com.

The same may be true for many women on SeekingArrangement, which  features a link to SeekingMillionaire.com. Other sites are more blunt. For example, SugarDaddyForMe.com, which allows users to post explicit photos, targets well-to-do older men like:

“Looking for an extramarital affair? Join our free adult dating site."
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