Hollywood eyeing India for post-production work: Lulla

LONDON: Impressed with the low-budget and good production quality Bollywood films, Hollywood is eyeing India to outsource its post-production and shooting work.

"There is obviously a lot of talent in India...Hollywood is looking back to India to commission a lot of the post-production work and shooting work," Kishore Lulla, Chairman and chief executive of Eros International said.

"If you look at the quality of Bollywood movies, we can produce those movies at maybe 10 or 20 per cent of the cost that Hollywood can do."

"If Hollywood is spending $100 million a movie, we make the same kind of movie for 10 to 20 million dollars budget in India," Lulla, who recently won the BDO Stoy Hayward Business of the year award at the Eastern Eye Asian business awards function, told the 'The Daily Telegraph.'

He said that Hindi films were expanding their global reach due to the evolving taste of audience.

"Consumer taste is evolving. So, countries like Indonesia, Malaysia, Thailand, Russia and Germany have started consuming Indian movies."

"This is like fresh air for them when they see a totally different kind of movie with a lot of family values, music and Indian culture," Lulla noted.

He said the booming Indian economy further contribued to the film industry's growth.

"There are 300 million people in the middle class in India at the moment and they have a lot of disposable income which they are spending in multiplexes," he said.

Lulla said that with an increase in the number of theaters in India, more money would be earned from a movie which would be channelled for production.