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Adlabs to release 'Cash' worldwide on July 13

Adlabs Films Distribution will release Anubhav Sinha's 'Cash,' a high octane heist thriller set in South Africa worldwide on July 13.

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MUMBAI: Following its successful entry into the domestic distribution business with films like 'Guru', 'Black Friday', 'Bheja Fry' and more recently 'Spider Man 3', Adlabs has announced that it will release Anubhav Sinha's 'Cash' worldwide on July 13.

'Cash' is a high octane heist thriller set in Cape Town, South Africa and features top stars like Ajay Devgan, Suneil Shetty, Esha Deol, Dia Mirza, Zayed Khan, Shamita Shetty and Riteish Deshmukh in pivotal roles.

The film revolves around an ace con artist, played by Ajay Devgan who hires a set of top notch robbers (Esha Deol, Zayed Khan, Dia Mirza and Riteish Deshmukh) to steal a set of priceless diamonds in South Africa. The group also faces a threat from underworld don Suniel Shetty, who is after the same diamonds and also the Head of Security Shamita Shetty. How these three groups manage to thwart each other forms the rest of the story and makes it a nonstop adventure caper, said Anubhav Sinha while talking to reporters here on Saturday.

'Cash' is one of the first films to be shot exclusively in the breathtaking locales of Cape Town in South Africa.

Audiences can expect never seen before action-packed sequences like sky diving, kite surfing, skate boarding and fight scenes in the film, he said.

"Cash is the first ever comic thriller of a film. I am sure it will appeal to our audiences," he said.

Adlabs Films Distribution COO Sunir Kheterpal says "We are extremely happy with the way 'Cash' has turned up and are fully geared to give a wide release to one of this year's most anticipated films. Adlabs shall be extensively leveraging Group's presence across other distribution platforms in order to build highly effective marketing campaign as well as to facilitate optimal exploitation of distribution rights of the film."

Adlabs is gradually building a strong pipeline of releases in the current year. 'Cash' will be followed by Willard Carol's 'Marigold', Priyadarshan's 'Dhol', Indra Kumar's 'Dhamaal' and Mudassar Aziz's 'Dulha Mil Gaya'.

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