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Three champions will say it with Gillette

Tiger Woods, Roger Federer and Thierry Henry - will be the brand ambassadors of the new Gillette Champions programme.

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Tiger Woods, Roger Federer and Thierry Henry are faces of New Gillette Champions programme

Gillette(R) has launched the new Gillette Champions programme with the unveiling of Gillette’s newest brand ambassadors — three of the best-known, most widely respected and successful athletes competing today: Tiger Woods, Roger Federer and Thierry Henry.

The three ambassadors will be fully integrated into Gillette brand programmes and will be leveraged through multi-faceted marketing initiatives, including global print and broadcast advertising, consumer promotions, point of sale materials, online and public relations in support of Gillette’s premium shaving products.

The Gillette Champions programme is scheduled to roll out in over 150 markets in the first year, making this the largest current sports marketing initiative for the brand.

Consistent with the programme values, these three ambassadors were selected not only for their sporting accomplishments, but also for their behaviour away from the game. They are as much champions in their personal lives as they are in their sports.

Says Chip Bergh, president, Global Grooming, Gillette: “The Gillette name is synonymous with being the best. These three athletes have proven they have what it takes to be a champion on the course, the court or the pitch.

They were chosen not only for their outstanding sporting performances, but also for their performance off the field, in their charitable actions, support of social causes or their reputations as icons of true sporting values.”

Tiger Woods, a four-time Masters champion, has been named the PGA Player of the Year seven times. His excellence on the golf course is paralleled only by his work with the Tiger Woods Foundation - an organisation established in 1996 that has reached more than 10 million young people through educational and character development programmes.

Commenting on being a Gillette Champion, Tiger Woods adds, “Being a part of the Gillette Champions programme was a natural choice for me. In golf, having confidence is essential, and a critical element of confidence is looking and feeling my best.”

Ranked No 1 for three consecutive years, Roger Federer has dominated men’s professional tennis. Beyond his feats on the court, Federer serves as a UNICEF Goodwill

Ambassador and in 2003 created the Roger Federer Foundation, which works with disadvantaged children in South Africa and promotes sport for young people.

Roger Federer provides his insight on the new programme “As a new ambassador for the Gillette Champions programme, I recognise the responsibility of encouraging us all — player and fans alike — to look and act like champions.”

Thierry Henry is a World Cup winner, European Championship winner, and the greatest goal scorer in the history of Arsenal Football Club.

Off the pitch he has been a true statesman for the game. Last year he was appointed by FIFA (the world governing body of football) as their official Ambassador against racism in recognition for launching his high-profile “Stand Up Speak Up”
campaign.

Says Thierry Henry: “As an athlete who depends on my teammates every week, I recognise the importance of working together toward a common goal. Being a champion is much more than holding a trophy or receiving a medal — a champion stands up for what is right and encourages others to do the same.”

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