French footwear Homme enters India, eyes Rs 20 cr turnover

NEW DELHI: French footwear brand Homme Global is making a foray into the Indian market with its premium brands and is looking to clock a turnover of more than Rs 20 crore in the first year.

Catering to the men's category of footwear in casuals and formal, the two brands -- Homme and Maco -- would be procured by East Face Footwear Pvt Ltd, who have acquired the licence to market it in India.

East Face has made an initial investment of about Rs one crore and is eyeing a turnover of over Rs 10 crore for Homme and an equal amount for the Maco brand, Company Director Sales and Marketing Arun Kumar Vajpayee said.

The footwear market in the country currently stands at more than Rs 4,000 crore and is slated to grow at about 12-15 per cent per annum. The premium segment, in which the Homme brand would be positioned, is expected to grow at about 20 per cent and the mid-segment slated for a 10-12 per cent growth annually, he said.

"Homme is targeted at the upper-income level and is price in the range of Rs 3,000-5,000, while Maco within the range of less than Rs 2,999, is for the mid-segment," he said.

East Face plans to sell 30,000 pairs for both Homme and Maco in the next one year, while it hopes to export nearly 25,000 pairs by the end of the fiscal.