With an aim to provide a good commuting experience to Puneites, Shirish Erande and his three friends have launched Aditava transport system, which provides ‘new-age cabs’.
Explaining the concept, Erande said, “We have installed a system, which will help the customers to earn points and rewards. The rewards include concession in buying furniture, cab dealings and others.”
The Aditava transport has tied-up with Persistent Systems and used Gamification, a game mechanics and design technique in non-game contexts. Typically, it is used as an e-learning platform by HR departments and creates loyalty programmes for e-commerce websites.
“Keeping in mind the concept of e-commerce websites, we tried it for our radio taxi services to ensure customer satisfaction. We used a Gamification-based customer loyalty programme,” Erande said.
According to him, Aditava is the first radio cab service in India that has a loyalty programme. “We have introduced ‘Tmiles’, a reward programme that has some interesting benefits for customers right from earning reward points to priority cab allocations for long-standing customers,” he said.
It so happened that assistant vice-president Siddhesh Bhope of Persistent Systems while coming from airport had a problem with the radio service by Aditava.
“One day I was very irritated with the cab service so I lodged a complaint with them. Within few minutes, they got back to me and addressed it without holding me responsible for it. So, I decided of installing this system and we worked out a plan,” said Bhope.
Erande said that the service was launched three weeks ago. “We have sedan cars with GPS, driven by eco-friendly CNG fuel. With this added feature, we can now establish a rapport with our customers,” he said.
“We have separate plans for corporates and individuals. We have
four-hour, eight-hour and 12-hour services, besides outstation services,” said Erande. As of now, the Aditava cool cabs shuttle between Pune and Mumbai as CNG is available in the two cities.” But Erande plans to extend the cab service to the outskirts of the city such as Chakan, Ranjangaon, Pirangut, Lavasa, and Balaji Temple.