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Street plays, flash mobs, on-line interactions are the new fad for political rallies

Monday, 7 April 2014 - 8:07am IST | Place: Pune | Agency: DNA

Pune: Flash mob, live online interactions, and radio jingles are some new campaign techniques that the political parties and candidates in Pune are turning to, as they try to reach out to more voters. Considering that a large number voters are young, all political parties are adopting new strategies to appeal to young voters.
After the election campaign kicked off in Pune, all candidates started on a traditional note, with the run-of-the-mill rallies, door-to-door campaigns and road shows featuring star campaigners. However, with the voting date drawing closer, all parties are planning different campaigning tactics to attract more voters. 
Congress, which has the young candidate in Pune, is training its young members for such novel campaigns. The youth wing of the party is being trained for conducting flash mobs, for Vishwajeet Kadam’s campaign. Parag Sidhaye, one of the campaign coordinators for Kadam said, “We recently conducted training sessions of our young members to perform for a flash mob. These members will be conducting flash mobs at various shopping malls and multiplex as a part of the campaign. Apart from that, we have also started campaigning on the radio with party jingles.”
It is not just Congress, but even BJP that is adopting new strategies. They are organising live sessions for online interaction with BJP candidate Anil Shirole. Mandar Ghate, one of BJP’s state social media coordinator said, “We had organised a couple of Google Hangout sessions for Shirole. We had also organised a realtime Twitter interaction dubbed ‘ask Mr Shirole’, where Twitter users asked him questions and he replied on the social media.”
MNS candidate Deepak Paigude recently started his Twitter account to interact with voters. Apart from that, the party is organising street plays to reach out to the electorate.
Aam Admi Party, which boasts of a strong base of young volunteers, has also utilised social media to reach out voters. Abha Mulay, Pune district secretary of AAP said, “We have a very strong team for social media, through which we are reaching to thousands of voters. AAP Pune is trending on Twitter. We also have nearly 50,000 followers on Facebook.”


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