Sites do brisk business with irresistible offers.
With attractive offers during the festive season, online shopping sites are doing good business during Diwali.
Speaking to DNA, Flipkart vice-president (retail) Ankit Nagori said, “We are providing many attractive offers and freebies during this festival. Additionally, we have e-vouchers that can make for a perfect gift for the holiday season. Facilities such as our cash-on-delivery, product comparison across categories, 30-day replacement policy and easy payment options like the Wallet and EMI make for a superior shopping experience for consumers.”
Namita Mangol, a quality analyst said, “Online shopping is the best option for those who find it difficult to move out of homes and visit shops because of hectic schedule.”
Mydala.com CEO and founder Anisha Singh said, “Growth in our business during this festive season has been better than last year. A positive growth has been witnessed and it has benefitted our merchant partners through our mybuzz platform. Women tend to be frequent buyers because of their love for shopping and saving and Mydala allows you to do that without piling on the guilt.”
Sagar Parkhe, a software professional said, “As I do regular travel, booking online helps me a lot during festivals. They offer many options to suit my plan.”
MakeMyTrip.com marketing head Manish Kalra said, “Gifting a holiday is also becoming popular. The festive season is traditionally a high-activity period for the travel trade industry. Despite the economic climate, we continue to witness an upward trend in hotels and packages business.”
Singh said, “Easy, convenient and cost-effective, gifting is a great component for folks from outside India looking to send sweets, flowers, spa vouchers to their loved ones. For merchants, it helps in driving offline traffic. We are also seeing huge traction on our mobile WAP for deals during Diwali. Online bookings are convenient, and provide a variety to customers.”
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