From the conceptualisation to execution and circulation, late Dr Narendra Dabholkar had planned the entire Diwali edition of Sadhana magazine.
The edition, which unfortunately turned out to be a swansong for the late activist, has witnessed a record sale of 2.25 lakh copies in the first three days of its release.
Dr Dabholkar was shot dead by unidentified persons on August 20. Besides being a doctor, a journalist and heading the Andhashrddha Nirmulan Samiti in his crusade against superstition, Dr Dabholkar was also the editor of the magazine for 16 years.
The magazine is being run for 65 years and was founded by the Pandurang Sadashiv Sane, a freedom fighter and Gandhian who was fondly called Sane Guruji. None of the editors of the
magazine have taken any honorarium.
Raju Bahalkar, member of the Sadhana trust, said, “The trust had sent out the first letter to all the writers and Dr Dabholkar was personally looking after it. He had spoken to various schools and institutions to finalise the release of the Diwali edition. All the editorial and distribution aspect was finalised by Dr Dabholkar himself. After the issue came out on October 2, over 2.25 lakh copies of the magazine have been already sold.”
Like every year, this year’s edition too focuses on articles for children. Articles on education and various other related topics have been mentioned in the article
About the magazine
Sadhana’s first issue carried 20 pages and disciples of Sane Guruji, including the likes of late Vasant Bapat, used to carry out door-to-door distribution by folding the printed paper to make it a tabloid. The publishing used to be done at a small mezzanine space of 10x10 ft stall opposite Arthur Road Jail in Mumbai.
Guruji’s editorial on the August 15, 1948 issue reflects the principles and values which have been expressed in the Indian Constitution that was later adopted in 1950.
The weekly had a stagnant circulation of 1,500-2,000 copies that hit 3,200 after Dabholkar became the editor 16 years ago. Sadhana’s 36-page issue has now a subscriber base of over 7,000 people.