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| Edited By: |Source: PR Newswire |Updated: Nov 19, 2013, 11:17 PM IST
BEIJING, Sept. 19, 2012 /PRNewswire/ -- The Wall Street Journal Chinese online edition has launched a new section dedicated to coverage of the business of luxury and China's fast-growing luxury market.
Online at http://cn.WSJ.com/luxury, the new section features original reporting and multimedia content on fashion, travel, cars, art, food and wine, and real estate, in addition to translated lifestyle coverage from WSJ. Magazine and global editions of The Wall Street Journal. Articles are also available through WSJ's Chinese mobile apps for the iPhone, iPad and Android devices.
"WSJ.com was a pioneer among international news sites when it launched a Chinese-language edition nearly a decade ago," said Li Yuan, managing editor of The Wall Street Journal Chinese online edition. "Adding the luxury section is yet another way The Wall Street Journal is investing in its local-language offering in China and enhancing its coverage for Chinese readers."
First published online in 2002, WSJ.com's Chinese-language edition covers business, finance and the economy in China, in addition to domestic and international affairs and content translated from global editions of WSJ.com. The web site attracts more than three million unique visitors a month, collectively generating 40 million page views.
New Platform for Advertisers
The new site has already generated interest from luxury advertisers who are increasingly targeting China's growing community of business elites.
"In addition to delivering expanded lifestyle coverage to our readers, the new section is an ideal platform for marketers across all luxury categories to reach our audience, who are affluent and influential consumers," added Christine Brendle, publisher of The Wall Street Journal Asia and managing director of Dow Jones & Company in Asia.
French jeweler and watchmaker Cartier is launch advertiser on the new site.
Continued Expansion of Global Digital Platform
The new luxury section in Chinese marks the latest expansion of WSJ.com in Asia, following previously announced plans to launch local-language news sites in Korean and bahasa Indonesia later this year. Other local-language digital offerings include Japanese, German, Spanish and Portuguese editions of WSJ.com.
In addition, WSJ.com's Real Time network, featuring commentary on law, policy and culture, includes English and local-language sites covering China, Japan, Korea, India, Indonesia and Southeast Asia.
About The Wall Street Journal The Wall Street Journal is the world's leading business publication with more than two million subscribers and is the largest U.S. newspaper by total paid circulation. The Wall Street Journal franchise comprises The Wall Street Journal, The Wall Street Journal Asia, The Wall Street Journal Europe, and The Wall Street Journal Online at WSJ.com, the leading provider of business and financial news and analysis on the Web with more than one million digital subscribers and 36 million visitors per month worldwide. WSJ.com is the flagship site of The Wall Street Journal Digital Network, which also includes MarketWatch.com, Barrons.com, AllThingsD.com and SmartMoney.com. The Journal holds 34 Pulitzer Prizes for outstanding journalism, and, in 2012, was ranked No. 1 in BtoB's Media Power 50 for the 12th consecutive year.
WSJ.com Asia-Pacific sites
- Asia section: http://asia.WSJ.com
- Chinese Edition: http://cn.WSJ.com
- Japanese Edition: http://jp.WSJ.com
- Hong Kong section: http://WSJ.com/hk
- Southeast Asia section: http://WSJ.com/seasia
- China Real Time: http://blogs.WSJ.com/chinarealtime
- India Real Time: http://blogs.WSJ.com/indiarealtime
- Japan Real Time: http://blogs.WSJ.com/japanrealtime
- Korea Real Time: http://blogs.WSJ.com/korearealtime
- Southeast Asia Real Time: http://blogs.WSJ.com/searealtime
- Indonesia Real Time: http://realtime.wsj.com/indonesia
SOURCE The Wall Street Journal
