The dynamically designed website is presented entirely in Simplified Chinese and goes into great depth on all Falcon models, their capabilities and key benefits. The easy-to-navigate site allows the visitor to watch video presentation overviews on each Falcon, 360 degree photos of the interior and exterior of each airplane as well as review range maps and airport performance. Elegant interior cabin photos round out the presentation with details about Falcons that feature BMW DesignworksUSA cabin styling and the new Falcon HD management system.
"Chinese customers are incredibly savvy web users," said Beijing-based Jean Michel Jacob, Vice President of International Sales and Marketing for Dassault Falcon. "Launching this website is a key to expose the strengths of the Falcon brand in China, creating higher levels of awareness among our customers." Contact information for Falcon sales and service are also available on the website.
The site also features a specific tab on the award winning EASy flight deck as well as information on the newly certified EASy II. Each visitor can experience Dassault's aircraft design and manufacturing processes and how cutting edge design techniques such as Product Lifecycle Management (PLM) are incorporated into each new Falcon business jet. Company history and appropriate news releases are available on the site as well.
The site was designed in conjunction with Digitas Paris and Digital Shanghai. Digitas is an integrated advertising and digital marketing agency with offices in 19 countries. The site is hosted on servers within China to enhance the web experience for visitors.
Dassault Falcon Backgrounder:
Dassault Falcon is responsible for selling and supporting Falcon business jets throughout the world. It is part of Dassault Aviation, a leading aerospace company with a presence in over 70 countries across five continents. Dassault Aviation produces the Rafale fighter jet as well as the complete line of Falcon business jets. The company has assembly and production plants in both France and the United States and service facilities on multiple continents. It employs a total workforce of over 12,000. Since the rollout of the first Falcon 20 in 1963, 2,000 Falcon jets have been delivered to 67 countries worldwide. The family of Falcon jets currently in production includes the tri-jets -- the Falcon 900LX, and the 7X -- as well as the twin-engine 2000LX and 2000S.
SOURCE Dassault Falcon
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