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For a good cause

The fashion community comes together in true 'Sahachari' style for the lesser privileged

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A design by Anju Modi
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'Sahachari' literally translates as 'holding hands to move forward'. And that is exactly what this group of dynamic women at the Sahachari Foundation have done—they have come together to make a difference in the lives of the lesser privileged.

In its decade-long existence, Sahachari Foundation has partnered with close to 14 NGOs that are working at the grassroots level. SOS Villages (homes for orphans), Apne Aap Women's Collective (shelters for daughters of women in prostitution in Kamathipura), Victoria Memorial School for the Blind, BSPCA (animal safety and welfare), St. Jude India Childcare Centre (for pediatric cancer patients), Sakha Cabs (cab service by women drivers in Delhi catering exclusively to female commuters) are some of the organisations that benefit from the consistent patronage of Sahachari.

"We believe that 'support' is more than just raising funds. That is why Sahachari partners with the NGOs on a sustained basis; our relationship encompasses monetary assistance, capacity-building, raising awareness and so on," says Gauri Pohoomul, one of the 'Sahacharis' at the Foundation.

Design One, a pre-Diwali event, will host about 180 brands in categories like kids wear, lifestyle, jewellery, fashion, food and accessories. "The upcoming edition of Design One is quite special to us as we celebrate its fifth anniversary. And we are thrilled that Abu Jani and Sandeep Khosla have agreed to partner with us on this occasion. Of course, we continue to enjoy the support of designers like Anju Modi, Surily Goel, Atsu and Reema Zaveri who will be showing this year too," continued Pohoomul.

Speaking about her experience of coming to Design One year after year, Malabar-resident Kavita Vinod Khanna says, "Design One is my most-awaited shopping event. The quality of the merchandise, fresh seasonal creations by both reputed and aspiring designers, wide array of fashion garments and home accessories that are invariably innovative and attractively priced are just too tempting. And not to forget the fabulous food that is available there."

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