Manufacturers of products such as Japani Oil and Safed Musli Plus have been issued notices.
Officials at Pune’s Food and Drugs Administration (FDA) have prohibited the sale of six products including well-known products such as Japani Oil and Safed Musli Power Plus due to misleading claims made in the advertisements published in newspapers.
Joint commissioner ST Patil said that the action was taken after reading newspaper advertisements that made misleading claims about the products, which were touted as aphrodisiacs.
“These claims are false and misguiding people. There is no scientific proof to back these claims. Under section 3 and 4 of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, it is prohibited to advertise treatment and cures for certain diseases and disorders that include diabetes, obesity and sexual problems. Hence, we took action against manufacturer under the Act,’’ said Patil.
The manufacturers of the products, most of whom are based in Haridwar, have been sent notices under the Act, said Patil. The six products are Japani oil for male sexual health problems, SpeedHeight capsules for increasing height, Ratan’s Pursharth massage oil for sexual problems, Medora oil and gel for obesity and fat reduction, breast care capsule and oil for breast enlargement and Safed Musli Power Plus for sexual problems.
According to Patil, the notice has asked companies to immediately stop fake advertisements in newspapers as well as withdraw all leaflets, literature, banners and stickers provided for marketing oils and capsules that are misleading.
“It is expected that the company will stop advertisements and if label too makes any false claims, then labelling be changed. If the manufacturer fails to respond to notice, he is liable for prosecution that includes imprisonment up to six months and fine for first time offenders,’’ he added.
Besides manufacturers of products, certain newpapers that published the false claims have also been sent notices.
“Some advertisements do not provide address and hence, newspapers have been asked to give details. If they fail to do so, they are also liable for action as what gets printed is their responsibility,’’ said Patil appealing to the media not to publish such objectionable advertisements.
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