Big banners such as Yash Raj Films, UTV Motion Pictures, Reliance Big Pictures, Red Chillies Entertainment and Dharma Productions are ready with their big budget films as soon as the IPL gets over.
After nearly three months of back-to-back cricket matches that kept audiences away from cinema halls, Bollywood is looking forward to a profitable time in the coming months. Several big ticket films with a collective production and marketing budgets of nearly Rs500 crore are slated for release after the IPL tournament gets over at the end of this month.
Big banners such as Yash Raj Films, UTV Motion Pictures, Reliance Big Pictures, Red Chillies Entertainment and Dharma Productions are ready with their big budget films as soon as the IPL gets over. “Producers and exhibitors are optimistic that business will boom in the coming months since audiences have been starved of big banner multi-starrers due to the cricket mania,” said Bollywood trade consultant Amod Mehra.
Bollywood had wisely decided restrict the release of big budget films during the cricket season and only small to medium budget films were released during the last three months. “It does not make good business sense to release big budget movies during the cricket season,” pointed out Alok Tandon, CEO of the Inox chain of multiplexes.
Thank You, one of the few big budget films released during the cricket season, received a lukewarm response at the box office while another biggie Dum Maaro Dum also failed to send the box office cash registers ringing.
The first biggie lined for release in June is Anees Bazmee’s Ready starring Salman Khan followed by Reliance Big Pictures’ Double Dhamaal starring Sanjay Dutt, Arshad Warsi and Riteish Deshmukh.
Bollywood insiders said that the trade circuit was also pinning its hope on other big productions including Aamir Khan Productions and UTV’s joint venture Delhi Belly and Farhan Akthar’s Zindagi Na Milegi Dobara starring Hrithik Roshan and Abhay Deol. Both the films will hit theatres in July.
Other movies to look forward to in the coming months are Always Kabhi Kabhi on June 17, Shahid Kapur’s Mausam on July 22, and Shah Rukh Khan’s sci-fi thriller Ra.One.
Meanwhile, trade pundits also feel that the big movies will clash at the box office and eat into each other’s profits. “Besides, Bollywood will also face competition from Hollywood biggies this summer,” Mehra added.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}