Tanya Dsouza, a 28-year-old advertising professional, has a hectic work life that leaves her little time for day-to-day chores. Over the last three months, she has been leading a more structured life – thanks to a variety of women-centric mobile applications that she has downloaded. Be it creating a grocery list, keeping a tab on fitness or tracking her monthly periods, the apps she has installed is making her life easier. “The Shopping Grocery List app helps me keep a tab of things that I need to buy for the house,” said Tanya.
Like Tanya, thousands of women in the age group of 20 and 35, living in an urbane set-up have started relying on mobile apps that are geared towards women’s safety, security, health and fitness. Riya Shah works in a call centre and has odd working hours. She has installed an app called Vithu. “I just have to push the power button twice and the person will be alerted about my location,” she said.
Rohan Shravan, founder of a similar safety app called I’m Shakti, said: “We designed this app in September and about 10,000 women across the country have downloaded it. It does not require an Internet connection.”
There are also apps that keep women tuned to what’s hot in fashion and entertainment.
Trendspotters.tv is one such app. “The app alerts people with new contents and latest trends and 60% of our users are women,” said Kunal Kishore Sinha, the founder of the app.
For Shreya Gopal, 21, it is the multitude of makeup and fashion apps that keeps her going. “There are plenty of apps that customise one’s looks such as Perfect365.”