The Tata Consultancy Services (TCS) GenY Youth Survey 2013-14 held between July to December 2013 across 14 cities in India, showed that Facebook is the most preferred social networking site with 85.97% of the respondents across India having registered with it. In Mumbai, the percentage was 90.22.
The survey also found that 25.68% of urban teenagers in India often post on their Facebook wall more than three times a week (in Mumbai the percentage is 22.74%). Among high school students, 53.09% have more than 120 friends (Mumbai – 51.15%). And 56.21% of school students in India think that social media has made them aware of current affairs.
Around 18,196 high school students in the 12-18 age group participated in the survey conducted in cities like Mumbai, Ahmedabad, Bangalore, Bhubaneshwar, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Kochi, Kolkata, Lucknow, Nagpur and Pune. The data was collected through a questionnaire.
The survey also revealed that Google + is becoming popular, Orkut is history, Twitter is complex and therefore not popular.
In gadgets & net surfing habits, 9 of 10 urban teenagers have phones, and tablets are as popular as mobile phones both in metros & mini metros where cyber cafes are dead. In online trends, 7 of 10 urban teenagers shop online and have moved from buying movie tickets to high value items.
Commenting on survey, Ajoy Mukherjee, TCS executive vice president and global head, HR said: "Our annual survey of high-school students' shows that urban teenagers are adopting new social platforms quickly, using them in multiple ways and leading the way in driving change. The inputs provided by India's biggest survey of students help TCS as an organisation plan appropriate ways to engage with tomorrow's professionals and create fulfilling careers."
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