The ‘In a jiffy or free’ marketing pitch of fast food chains in the city has once again got the traffic police concerned. While pizza giant Domino’s was the first off the block with its ‘thirty minutes or free’ home delivery promise, burger giant McDonald’s has also jumped onto the bandwagon.
It is offering a Rs50 voucher to customers in case their delivery takes more than 29 minutes from the placement of the order.
Local chains like Faaso’s have also joined in and the firm is offering the delivery of its wide range of eatables in 20 minutes.
Vivek Phansalkar, joint commissioner of police (traffic) said, this time-bound delivery schedule is an absolute no-no for the m. “Such gimmicks force the delivery boy to over-speed which is dangerous to his life as well as other motorists.” Phansalkar said they would be exploring legal options to see if such gimmicks could be curtailed.
While spokesperson of Domino’s didn’t reply to dna’s mail, McDonald’s VP for business operations (West and South India) Ranjit Paliath said, “The initiative has been piloted to meet the promise of our service and as a policy, our delivery team has laid down stringent guidelines to ensure that we do not compromise on traffic rules at any point while ensuring the order is delivered to our customers well within 29 minutes neither do we penalise our delivery boys for any delay in delivery.”
Faaso’s said they do not make their staff liable and they do not delivery orders beyond 10 minutes’ drive time at 40 kmph.