To woo youth, BJP looks to Vivekananda

The Maharashtra BJP will take a leaf out of Gujarat chief minister Narendra Modi’s recent ‘Vivekananda Yuva Vikas Yatra’.

It will launch a two-week long campaign focussed around the philosopher-saint to reach out to college students and youth.

The party youth wing’s ‘Yuva Sankalpa Mahavidyalaya Chalo Abhiyaan,’ will start on January 12, on Vivekananda’s 150th birth centenary, and continue till January 26 (Republic Day).

The theme of the campaign is taking the thoughts of Swami Vivekananda to college students,” said Bharatiya Janata Yuva Morcha (BJYM) chief and former MLA Sambhaji Nilangekar- Patil. Nilengekar said Vivekananda’s patriotic thoughts need to be taken to the youth and added that they would try and cover all colleges in Maharashtra.

Nilangekar said the BJYM workers will go to colleges, distribute leaflets on Vivekananda’s writings and speeches and give out information about his works. “The purpose is to ensure that Vivekananda’s patriotism serves as an inspiration to the youth,’ he added.

The BJYM had organised a workshop on Vivekananda’s work at Jalgaon recently. It was attended by around of 5,000 college youth.