The laundry detergent brand has launched an initiative, Ready For Life, with an aim to partner with the mothers in the city and help them orient their children towards important values.
Balancing busy occupations with their children's demands has put severe stress on the present day parent-child relationship. As parents struggle to ensure spending quality time with their children, many worry about not doing enough to make sure their children have a sound value system. Surf Excel, a Hindustan Unilever Limited (HUL) brand, is now seeking to provide a solution to this problem.
The laundry detergent brand has launched an initiative, Ready For Life, with an aim to partner with the mothers in the city and help them orient their children towards important values. To kick off the initiative, the brand hosted a panel discussion with various stakeholders as speakers on Thursday. The speakers included actor Sonali Bendre, HR College dean Dr Indu Shahani, pediatrician, author and group medical director at Apollo Hospitals Dr Anupam Sibal, and child psychologist and parenting expert Mrs Rupal Patel.
The discussion covered various topics, such as the significance of teaching values through experiences and parents setting an example. "The brand philosophy remains unchanged. What has changed is that we are facilitating an ecosystem of sharing," said Vandana Suri, category head for fabric wash at HUL, who is also leading the campaign.
What do parents and children stand to gain? Suri responded saying, "Our website will go live on Monday. Then parents will be able to register for various experiences of sharing, such as sharing time, celebrations, old favourites such as books, games and sports kits. We have partnered with NGOs to facilitate the entire procees."
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