SoBo sisters get artsy in Koffee with Karan

A Sunday well-spent for many often involves being sprawled on a couch, furrowing our brows in anticipation of the dramatic antics that unfold on Karan Johar's controversial chat show. But the highlight, when Aalia Bhatt is not getting her politicians mixed up or when Sonam Kapoor is not busy seemingly gloating, lies in those creatively wrapped gifts that are given away to the guests at the mere touch of a buzzer.

Customised. Trendy.Thoughtful. Sought-after. Gifts Tell All, a SoBo-based company, is the enterprising venture behind it all–one that makes gifting an art, and receiving a pleasure. While some of you are busy chuckling at the innuendo dropped there,we speak to Namrata and Nikita Chawla about their brainchild.

"Started four years ago, Gifts Tell All was a natural progression for us from making our own chocolates and selling them, elaborately wrapped, to eventually making gift-wrapping our core value proposition,"explains Namrata. From putting together hampers for any occasion, all with atwist, to arranging flowers for someone who figures it has been customised at first glance, the Chawla sisters are determined to be a cut above the rest. A quick look at their work and we catch their drift–a Sachin Tendulkar-inspired gift hamper for a cricket lover; a gift wrapped in a crossword paper that highlights all the movies she has worked in for avid reader Kajol. A priori, the girls seem to have hit the right spot.

Though there are thousands who would like to clamour about 'being creative', more often than not they get lost in the sea of people proclaiming the same about themselves. But for this Kemps Corner duo, word of mouth publicity is taking over the city like plague and their tie-up with Dharma Productions are enough to warrant their statements. "A friend of ours who worked at Dharma Production happened to drop the name of our company; that reference took us a long way as we received a call from the producers of the show, asking for the gifts to be wrapped up for guests," reveals Namrata. What she remains tight-lipped about, however, were the gifts that guests receive on the show, "We are well aware of who gets what and that too, well in advance!"Badgering her further with questions, Namrata does not budge as she smiles and says, "You would get me into trouble if I told you about them!"

Having studied at HR College and lived in South Mumbai their entire lives, the Chawla sisters now spread their wings onto Bollywood-esque territory. "We have received orders for gifts for stars like Hrithik Roshan and Kangana Ranaut," they share. With their SoBo pin code, comes an avalanche of inferences about products and services being higher-end and Western-inspired.When we prompt the sisters about SoBo playing in their favour or not, they say,"We have always lived in South Mumbai, though, very luckily, we get orders from all over the city!" However, they do not deny that "SoBo does in fact come with a lot of perceptions that happen to work for us, given the field we are in!"

It is not every day that young SoBo twenty-somethings get to receive signed 'koffee' mugs from Karan Johar as a seal of approval for their creative work. Namrata and Nikita Chawla,however, get to boast about it, one buzzer round gift at a time, one customised hamper at a time.