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Scented diyas sell like hot cakes

Monday, 5 November 2012 - 4:53am IST | Place: Mumbai | Agency: dna
This Diwali, Mumbaikars seem to be adding a dash of fragrance to the festivities, with shop owners claiming that the demand for scented diyas and candles has doubled as compared to previous years.

This Diwali, Mumbaikars seem to be adding a dash of fragrance to the festivities, with shop owners claiming that the demand for scented diyas and candles has doubled as compared to previous years. 

Kiran Panjwani of Tvish Candles in Jogeshwari (W) says, “These days, it’s not just about the physical aspects of a gift or decoration. It’s also the positive energy and a sense of tranquillity that it brings along, which is why there is a huge demand for aromatic diyas and candles this Diwali.”

These candles and diyas come in different scents such as rose, lavender, jasmine, mint and lemongrass, and make use of essential oils such as eucalyptus, tea tree and lavender.

Nisha Sharma, an advertising professional, buys scented diyas and candles for her family every Diwali. “I make it a point to light them in the house every day during Diwali. They give out a very positive energy. I usually buy orange and strawberry-scented ones.”

According to shop owners, the demand for scented candles and diyas has doubled this year. Bikram Chadha, the owner of Pooja Petals in Andheri (E), says there are more than a hundred varieties and mixtures of such candles available in the market. “Earlier, we just had a few basic scents. Now, people are becoming more aware of the concept of aromatherapy and its benefits. Besides, with a lot of people following organic lifestyles and natural healing methods, it is no wonder that aromatherapy products like these are in demand.”

While aromatic diyas could cost you anywhere between Rs15 and Rs200, aromatic candles range from Rs15 to Rs5,000, depending on the size and scent.

 




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