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Rhythm House revival gets Twitter support

A new Twitter account @RhythmHouseRev has been created which will take the help of citizens, music lovers and patrons of the iconic music store to chalk out a plan of action

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Following Mahindra Group Chairman Anand Mahindra's tweet about reclaiming the lost heritage of Rhythm House, which was bought by PNB case accused, Nirav Modi, the idea has now turned into a movement in itself. 

A new Twitter account @RhythmHouseRev has been created which will take the help of citizens, music lovers and patrons of the iconic music store to chalk out a plan of action. In less than a week of its launch, the Twitter account has already crossed 3,000 followers.

Anand Mahindra tweeted, "A new handle:Rhythm House Revival @RhythmHouseRev has been created for the collaborative initiative to acquire,restore & re-purpose Mumbai's iconic Rhythm House. Do follow if you are interested in news about the project. The handle will be used to source ideas & share progress. (sic)"

Jay Shah, Vice President, Head-Cultural Outreach, Mahindra Group will be managing this Twitter account. Shah said, "The whole thing started on Twitter, following a tweet by Anand Mahindra. This Twitter account will keep everything transparent. We are taking suggestions from people and keeping it open for all." Mahindra plans to go the crowdfunding route to restore Rhythm House back to its glorious days.

Located in Kala Ghoda, Rhythm House was shut down in 2015 — almost 70 years after its inception. It was bought by jeweller Nirav Modi last year and seized by the Enforcement Directorate (ED) in connection with the Rs 12,000-crore alleged fraud. In case the property is auctioned by the ED, Mahindra has sought support from people to get it back.

According to Shah, the project is yet in its initial stages. Details like which organisation can bid and who will be part of it are being thought about currently.

As of now, the Twitter account is to take stock of all the tweets and comments being received, compiling a list of all those wanting to play a pro bono role in the #RhythmHouseRevival effort.

 

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