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Rajasthani fashion decoded

Friday, 4 July 2014 - 7:55am IST | Place: Mumbai | Agency: DNA
An unusual offering by two style-consciousdesigners, Ruchi Jain and Kichu Dandiya

Ruchi Jain of Crazyheart and Kichu Dandiya of Kichuare elevating Rajasthani outfits and jewellery to high fashion status. The duohopes to add a hint of colour and style to your wardrobe this monsoon withtheir collection of clothes and jewellery at an exhibition hosted byStyleCracker at Olive, Mahalaxmi.

The collection by Jain and Dandiya, who hailfrom Jaipur, is a far cry from the regular hand-crafted fabrics andjewellery of Rajasthani ethnicity. Crazyheart adds a fresh spin to the usualfare with her experimental tie dye prints on unconventional silhouettes, andKichu's offering includes cool minimalistic jewellery with bold andclean aesthetics— it comprises specially hand-crafted brass jewellery suchas pendants, rings and earrings at affordable prices.

Talking of her brand, Jain says, "Crazyheart is acontemporary urban brand. The clothes are all about the form which is usuallyquite modest yet edgy. Traditional tie dye techniques have been brought up anotch higher with the fusion of Japanese Shobori Resist-Dye styles." Dandiya adds, "With the upcoming trend in fashionjewellery using base metals as an alternative to silver, do not mistake this tobe 'imitation jewellery'. It is very design-oriented. The designs are minimaland bold with clean lines and a refreshing outlook from the massive cookie cut,statement pieces. They are simple, modern, urban and chic."

Jain first exhibited her work at the StylecrackerBorough in April 2014. While this is her second collaboration with them, thiswill be the first time Dandiya will be collaborating with Stylecracker.




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