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Postmen to market ChotuKool in rural Pune region

Saturday, 12 February 2011 - 11:18am IST | Place: Pune | Agency: DNA
Along with their colleagues in post offices, they will be selling ‘ChotuKool’, a low-cost cooling appliance manufactured by consumer durables major, Godrej and Boyce Mfg Co.

Postmen in the Pune region are all set to double up as marketing professionals, apart from delivering letters, money orders and telegrams.

Along with their colleagues in post offices, they will be selling ‘ChotuKool’, a low-cost cooling appliance manufactured by consumer durables major, Godrej and Boyce Mfg Co.

The company has tied up with the postal department to sell the product in rural areas across the country. Priced at Rs3,790, the ChotuKool was launched by the company and India Post (Pune region) officials at a function held at Vaikunth Mehta National Institute of Co-operative Management on Thursday.

The postmaster general (Pune region), Colonel (retd) KC Mishra, and senior company officials were present.

Mishra told DNA that postmen are being trained to educate consumers about the features of the product. Once the training is over, they will start reaching out to consumers.

The product will e shown and promoted by the postmen on their visits to the villages and in rural schools. It will be displayed at post offices, where the staff will brief visitors about the product.

The Pune region includes Pune, Satara, Solapur and Ahmednagar districts.

“We have set a target of selling at least 10,000 ChotuKool units by the end of this financial year. We shall achieve it,” Mishra said.
The department would earn commission on selling the product. “But more than that, we are trying to improve the quality of life of those who do not have high purchasing power. It is a social commitment that India Post is trying to fulfil,” Mishra added.
Consumers willing to buy the product have to book it with an advance payment. The postal department will deliver it within four days.

The vice-president of Godrej, G Sundaraman, said the India Post and Godrej partnership “is a classic example of developing a socially responsible business as we together are trying to reach out to the customers at the lowest cost in order to make a difference to the lives of their families. It is like buying a Tata Nano instead of a sports utility vehicle, which is not a need, but just a luxury.”




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