With the internet boom, todays technology has forced the traditional brick-and-mortar companies to re-examine their business strategies. Gathering a substantial web presence in a span of six months, one such start-up originated in Mumbai is utilizing technology to change the marketing landscape using a new approach of partying in Mumbai
Bridging the gap between night-clubs and users, 'Mumbai Guestlist' provides a one-stop online portal for those looking to party in the night-clubs of Mumbai. Online guestlist, event calendar, VIP table bookings are a few amongst the many perks of getting yourself registered with www.mumbaiguestlist.com.
As clubs have strict rules and regulations regarding the permission of a person inside the premises, small agents had taken complete advantage of it and ensured that entries are allowed only with a commission from the clubs, thereby creating avenues for a black or informal economic activity within the sphere.
In an attempt to formalize the system using breakthrough innovation and technology, Rahul Puri and Ajitesh Sharma lead the team into revolutionizing the clubbing experience.
Building quickly and improving constantly, the co-founders seem to have developed a model which is largely consumer-driven.
Clubbing now is simplified in to three steps of registering, receiving a confirmation and getting the party started!
The well-catalogued website has distinct web-pages for each club with its authentic and itemized information.
Every club has an image and video gallery so that the people are cognizant of the kind of place they will partying at. The uploaded pictures of the venue and table placement of a club guides the customers well pertaining to their needs.
The event calendar gives users all the details they need, specifying the music genre, DJ performances and special nights. Every user is updated about the exciting events and promotional offers through mails and social media.
This kind of systematization within the clubbing industry has benefited the clubs as well according to Ganesh, the spokesperson of club Royalty, "It was a much-needed change.
Apart from their smart marketing, the automated entries or bookings with accurate filtration has helped us maintain records and use them for quality purposes.
It's an end to the hassle, even on a jam-packed Saturday night. " Along with Royalty, Mumbai Guestlist has collaborated with Alibii, Auriga, Canvas, F-bar, Liv and Or-G, since its launch in February 2014, with an intention to maintain strict exclusivity.
The Mumbai Guestlist app is available on Android soon to follow on iPhone.
With the overwhelming response they received so far, the group of passionate amateurs at Mumbai Guestlist seem to have started strong with their strategies.
Who knew partying is a serious business? These lads have started careers out of it.
With expansion plans all across India, it would be interesting to see how the startup fares.