Catch them young and interact with them through a medium they prefer.
In an innovative campaign for a noiseless Diwali, a Bandra-based NGO is urging the youth, especially animal lovers, to give up bursting loud firecrackers via the social media.
“The idea is to reach out those between 15 to 25 years of age via social media and our website. By highlighting the adverse impact of noise pollution on animals using real data and updating it in real time on our Facebook page and website, we hope to raise awareness. We hope that at least a few thousand will stop bursting noisy firecrackers,” said Shirley Advani, trustee of Save Our Strays.
The organisation recently released a poster of a quivering stray dog saying: “We hear seven times louder than humans, terrified we start running around and end up getting hit by cars, burnt and run into new localities and get bitten by other strays. Please be considerate and celebrate a noiseless Diwali for us. Thank you!”
“We wanted to send the message across in a manner that is not boring. The cartoon seemed like an effective idea,” said Advani.
When asked why the NGO was focusing only on strays when noise pollution affects even humans, she added: “We work to save stray animals... We welcome other activists who focus on adverse impact of noise pollution on humans.”
Lauding the initiative, Awaaz Foundation convener Sumaira Abdulali said: “The adverse impact of noise pollution is felt by all living beings and am glad that someone is taking up the cause of animals too.”
Save Our Strays volunteers also suggested that those who look after stray dogs and cats should “collar” them. “Every year before Diwali people should make the stray they care for wear a collar with your name and address, so that if he runs away scared by the sound of loud crackers the animal can be brought back to you,” said a volunteer.