Mumbai marathon: Media mavens all set to run the race of their lives

Sunday, 19 January 2014 - 8:03am IST | Agency: DNA

I ran just once in my college when I saw a wild elephant,” says Ravi Rao, leader — South Asia, Mindshare, “After that it’s going to be the Standard Chartered Mumbai Marathon that I will be running!”

Members of the advertising, media and marketing community are regulars at marathons held in various cities across the country. Especially the Standard Chartered Mumbai Marathon, which sees them participate in reasonably large numbers.

January 19 promises an encore. Rao is debuting this time, but there are several others who’ve been running for some years now — either to keep fit or for a good cause.

S Yesudas, managing director, Indian subcontinent, Vizeum has been offering support and commitment to two causes that are close to his heart.

“An old age home and orphanage at Malad managed by the Swagat Ashram Charitable Trust and Vidya Vanam, a tribal school in Coimbatore. The person who manages Swagat Ashram, Brother Stanley, stays at the shelter with his family. His children grew up with the orphans. These are men of God and they need support from other believers,” said Yesudas.

Training for the marathon begins early. It’s a real test of one’s power to achieve what is often the impossible. And there are some who believe it actually helps ease work stress. “The aim is to keep yourself fit, keep enjoying the run for a longer period of time. Once you do a long run during the weekend, it sets you right,” says Amin Lakhani, leader — South Asia, Mindshare Fulcrum.

There are many who participate just for the fun element. Paritosh Joshi, principal, Provocateur Advisory, a broadcast consultancy, admits that he is not a runner but loves to participate to soak in the atmosphere around him.

“There are people who come on the streets to run and then there are those who are present just to encourage the runners. The spirit and the energy is what I like to soak in. In fact, I click pictures and tweet them. That’s how I enjoy it,” said Joshi. This will be Joshi’s ninth marathon.

Sanjay Tripathy, senior executive vice-president — head marketing, products and direct channels, at HDFC Life, has another motivational reason to get up and run.

“It is a competition with yourself rather than with anyone else. I think it is only the Mumbai Marathon that gives you a chance to run on the Sea Link and that should motivate you. Run just to feel how beautiful Mumbai looks in the morning,” Tripathy said.

If this hasn’t motivated you enough, then this bit should: veteran mediaperson Bharat Kapadia started running when he was 54 and still continues to do so in his 61st year.

He says that if he can run at this age, anybody can. So get hold of those sports shoes and run to experience the spirit of Mumbai on Sunday. Or simply do the run around your building, on the road outside, on the promenade, or a joggers track near you. And get set for 2015 edition of the Marathon.
(By Arrangement with MxMIndia.com)


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