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Mumbai college fest to promote farmers' market

The festival kick-started this year with a social initiative of distributing 15,000 paper bags to vendors in Borivali to support them through the plastic ban.

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Come 2019, the students of Nirmala Memorial Foundation College will mark their intercollegiate youth festival, Elaan with a new social initiative. The festival will be organised by the departments of BMC, BCom (A&F) and BMM. The festival will be held on 30th and 31st January 2019.

The students will promote the farmers' market which runs in D'Monte Park in Bandra west every Sunday. A skit will also organised by the students to create awareness among the people and promote organic products that are brought by farmers traveling from across the state. Students will also help farmers sell their products by distributing pamphlets at railways stations during the skit.

The festival kick-started this year with a social initiative of distributing 15,000 paper bags to vendors in Borivali to support them through the plastic ban.

The concept of farmers' market in India was initiated by Kavita Mukhi, who pioneered organic awareness more than three decades ago. The concept promotes rural, certified organic farmers with small holdings, features new and exciting earth-friendly trade, workshops for kids, live performances and an organic cafe. Team Elaan in collaboration with Mukhi has taken up the initiative.

Balaji Banate, a student in the third year (BMM) of Nirmala Memorial Foundation College of Commerce, said, "Our NSS students from BMM, BMS, and BCom (A&F) streams will be performing a skit in front of the farmers' market at Bandra, which many people are unaware of. Our students will spread awareness among people and encourage them to buy products from those farmers."

"The key message is to ensure that the next generation of farmers is eager, willing and excited about farming as their choice of profession. After all, lessons from the soil are best passed by father to son. Sometimes a formal education alone cannot reap the best harvest," coordinator of BMS, BAF and BMM departments, Dr Poonam Kakkad said. Kakkad is also the convenor of the festival.

Megha Juvekar, another student from the college, said, "Nowadays, a lot of people eat processed food and vegetables. Hence, we chose our social initiative that will help farmers considering that National Farmers Day is also approaching on December 23. The skit will be performed on the day."

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