In a major twist, JJ School of Arts has refused to evaluate the much discussed and ridiculed Majhi Mumbai logo, which is part of the Swachcha Mumbai Prabodhan Abhiyan of the Brihanmumbai Municipal Corporation (BMC).
“Due to the exams and other work, it is not possible for us to do the evaluation work and the same has been informed to the BMC,” said GG Waghmare, dean of JJ School of Applied Arts.
The logo was prepared by a firm called Umbrella Design along the lines of the international cities like New York and Melbourne as part of a branding exercise for the city.
Civic officials said JJ School of Arts was asked to evaluate the ‘Majhi Mumbai’ logo for its aesthetics after a row had erupted over the estimated cost quoted by the firm for designing of the logo and campaigning for the Abhiyan.
“The design firm has quoted an estimated cost of Rs35 lakh, which appears to be high,” said a senior civic official.
MS Ghadge, chief engineer of the Solid Waste Management (SWM) confirmed about receiving the reply from JJ School and said, “We will take up the matter with higher authorities to decide the further course of action.”
However, civic officials feel that the institute is making excuses. “We feel that they don’t want to evaluate the artwork. But, they have cited that they don’t have time due to exams and other academic work,” said a senior civic official.
The official added that they will also be approaching other educational institutes for their expertise in issues pertaining to roads and other departments and ask for their help.