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'DNA’s' success story continues

Thursday, 31 January 2013 - 8:30am IST | Place: Mumbai | Agency: dna

Registers maximum growth of 19,000 readers in Mumbai alone.

DNA continues to be the fastest growing top 10 English daily in India, according to the latest figures of the Indian Readership Survey (IRS Q3 2012). It is the only English daily to grow for seven consecutive quarters in Mumbai city and has also registered the maximum growth of 19,000 readers — a rare feat, no doubt, in a fiercely competitive market. 

This has been possible because you, dear reader, have been appreciative of our relentless effort in bringing out a quality newspaper every day.

The IRS data also reveals that DNA’s Mumbai edition has shown remarkable growth in two critical parameters: It has added 26,000 male readers, and 31,000 readers in the age-group of 20-39. With a total readership of 15.62 lakh, the Mumbai edition continues to be a strong No 2.

The Navi Mumbai edition has grown by a staggering 24,000 and DNA continues to be the fastest growing English daily in Navi Mumbai too.

We thank our readers for their support and encouragement. In the days to come, DNA will continue to strive for excellence and try and live up to the expectations of its patrons.

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