Don’t be surprised if you see city cops and the pub-goers humming ‘Peeke mat chala tu, peeke mat chala’, a song created by students of Wilson College that has become a YouTube rage.
The Mumbai traffic police have roped in the youngsters who made the song to create awareness films against drunk driving which will be showcased across colleges in the city. Even radio channels across the city are lining up to air the song.
With the rising number of accidents caused by drunk driving, a group of Bachelors of Mass Media students — Abhay Raha, Alisha Mishra, Shweta Ramesh, Thomson Muriyadan and Yash Singh — have started a campaign to spread awareness through catchy tunes, funny music videos and to provide real solutions and alternatives to drinking and driving.
Looking at the popularity of the video ‘PMC Anthem’ which was viewed by close to 4,000 people within a week, traffic cops have asked the students to make short films about drinking and driving that will resonate with the city’s youth.
The students recently met Vivek Phansalkar, joint commisioner of Mumbai traffic police. The song will be promoted by them on their website as well. “The commissioner has extended support to help this campaign create a serious change in the increasing number of drunk drivers and deaths caused due to drunk driving,’’ said Shweta Ramesh.
The video, which was created with the help of Devansh Bhatia, a 19-year-old sound engineering student, was screened at Eros Cinema in Churchgate recently.
The video features a mix of ordinary people such as taxi drivers, working professionals and celebrities such as Pooja Bedi, Cyrus Broacha, Suchitra Pillai, Rahul Vaidya and Tanaaz Irani.