Taking a leaf out of the opposition BJP’s book, the Congress and NCP have decided to harness the social media in the run-up to the 2014 elections.
They will train office-bearers and supporters to reach out to voters using social networking sites.
Though BJP leaders, including party PM nominee Narendra Modi, who has over 24 lakh followers on his Twitter handle, have a prominent foot print in the social media, Congress leaders admit they have failed to make a mark there.
“We have taken this up on priority… and (have decided to) link it to the grassroot level,” said Sachin Sawant, Congress spokesperson. The Congress will hold training camps in Pune, Thane, Nashik, Aurangabad and Nagpur. The focus will be on the use of Facebook, Twitter and Whats App.
In the NCP, very few leaders are tech savvy and most still rely on traditional communication methods. NCP chief Sharad Pawar recently started tweeting. He has been followed by state rural development minister Jayant Patil and newly joined Dhananjay Munde from Beed. Some ministers have opened Facebook accounts but could not sustain them.
Atual Londe, NCP media cell in-charge, told dna that they have trained 15 youth who immediately upload pictures and press-notes of NCP functions on the website and Facebook.
“We have identified our smart youth and student wing activists,” said Londe.
Another NCP officebearer said, before any press conference they arrange pre-press conference where they practise how to deal the media.
“We do not want to lag behind in the tech-savvy world... It is a better way to interact with several people and party activist at the same time,” said the officebearer.