Twitter
Advertisement

A to Zee of success, from the leader

Latest News
article-main
FacebookTwitterWhatsappLinkedin

“Downturns and failures are opportunities to be successful in the future,” said Subhash Chandra, chairman, Essel Group and Zee Network, in his address on entrepreneurship at the Knowledge Conclave of International Association of Advertising India Chapter. The Conclave was held in Mumbai on Saturday, October 26.

Chandra, who was chief guest at the event, shared his mantras for entrepreneurs. “Honour your commitments. Don’t let fear set in. Listen to your customer. When I hear debates on whether it is better to be independent or enter partnerships, I say you become a multinational. But yes, partnerships help in growth.”

Led by President Srinivasan K Swamy (CMD, RK Swamy BBDO), the IAA India chapter in association with the Free Press Journal invited senior people from the industry to share their knowledge and experience with the fraternity of small and mid-sized agencies. Acknowledging the growth in number of small agencies, Swamy pointed out that this growth indicates that the business is robust for them.

CVL Srinivas, CEO, Group M South Asia spoke on “How to flourish as a mid-sized media agency”. Later, a panel debated the pros and cons of commoditising the advertising product with specialised agencies, the benefits and limitations of being an independent agency versus entering partnerships to grow businesses and the need to position and package in order to be paid for specialised services.

By Arrangement with MxMIndia.com

Find your daily dose of news & explainers in your WhatsApp. Stay updated, Stay informed-  Follow DNA on WhatsApp.
Advertisement

Live tv

Advertisement
Advertisement