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A shopper's delight: Funky pop-up boutiques

Friday, 27 June 2014 - 7:05am IST | Place: Mumbai | Agency: dna

An addition to the trend of raking flea markets are funky pop-up boutiques in the city

The city scene is but abuzz, with an element or two being added to no matter what the realm. There's less doubt that online traction has helped ones who detest a 9-5 work environment. With a store launched or deleted on a daily basis thanks to the high demand in online shopping, there's a huge scope for creative amalgamation. Add to that, designer wear is now turning affordable, the people who are willing to splurge on it have increased to an extent. Then again, with the soaring real-estate rates, not every design creative can afford a space for a store in Mumbai. Showcasing designs on public platforms such as Fashion Weeks may also not be feasible owing to the exorbitant cuts taken by the organisers.

In such a scenario, where inviting the public to participate is just the click of a key away, pop-up stores are a rage. Eateries and galleries are keen on such collaboration, and both newbies and established designers are more than willing to showcase their products via this medium.

This weekend, Bombay Buzzarre will present their first-ever pop-up boutique at SoBo. A commixture of stylish clothes and even décor objects, this venture is curated by blogger-interior designer Hazel Choksi, in collaboration with designers Ayushman Mitra, Kumpal & Vishakha, Mansi Barasara, Meghana Mutatkar and Shilpa K. Curator of this project, Hazel Choksi, says, "The Bombay Buzzarre is a pop-up to promote upcoming designers. Two or more designers have worked together to create a single product."

Ask her the relevance of pop-up stores in the city, and she states, "The pop-up concept is great, especially for those who don't have a permanent outlet to showcase their work. It also works for those designers who have a collection which last only for a particular timeframe. Nowadays, many eateries also participate and offer their space as venue for these pop-ups. Such collaborations not only help recognise venues but also product designers and creators."

Bombay Buzzarre's pop-up boutique is at House of Tales, Kalaghoda on June 28, noon to 9 pm and June 29, noon to 7 pm.

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