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A marathon that celebrates women

This year, the agenda of DNA iCan Run Women’s Half Marathon is to spread awareness about breast and cervical cancer

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Dr Tarang Gianchandani
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JASLOK HOSPITAL

DNA iCan Run is a wonderful initiative which promotes a healthy lifestyle among the women and the spirit of achievement. This is for the second time we are associating with this cause. During the first edition of DNA iCan Run in 2012, we had associated with this initiative. As a multi-specialty hospital, we at Jaslok Hospital & Research Centre have always been involved and encouraged with various initiatives for women's health. We have conducted various initiatives like PinkNote- an initiative to celebrate the spirit of Breast Cancer Survivors and spread awareness about the diagnosis of Breast Cancer, Hairley's Angels- hair donation drive where women from all walks of life were seen donating their crowning glory, their badge of femininity - their HAIR to female cancer patients who often lose their hair during treatment, among others. Today a woman is the most important part of our society and has always been a decision maker for family's health. It is always a pleasure to be a part of such initiatives, where women's health is taken into consideration and shall live up to our promise of caring for women's welfare.

The modern society has started recognizing the individual identity of women. Women are believed to have her aspiration, abilities and qualities as a man does and it is also agreed that she should have the opportunities to develop her faculties and express them according to her own choice. The world cannot grow at good pace unless women come forward and take initiative for the betterment of the society. I believe being a women myself this year's theme of Breast & Cervical Cancer, is the most common worldwide cause of cancer mortality among women, however they are largely preventable diseases. In India, over 1, 50,000 women are diagnosed with breast cancer every year -a staggering number that has overtaken cervical cancer to become the most common cancer affecting women in India With 70,000 deaths getting reported every year, a woman succumbs to breast cancer every ten minutes in the country. The main reason is people are not aware of breast and cervical cancer. They do not undergo regular check-up due to lack of awareness. All we need to do is come together to spread awareness about cancer to the people who do not get knowledge about it.

Jaslok Hospital has forever remained in the forefront of medical advances and has established the name by introducing the most effective and advanced medical technologies first within the country. We at Jaslok want to expand and specialize in intensive care capacity , strengthening our Centre of excellence which are Assisted reproduction, Cardiac science , Renal Science Onco Science with special emphasis on women's health . As a research center we have continuous research activities going on in various fields in collaboration with other institutions in India & abroad. As a hospital, we have and will always sustain our commitment to quality care. In addition to health facilities there will be an Improvement and modernization of Hospital Information System, in both at the clinical and administrative level. This will result in better economic data exchange, easier administrative procedures and ultimately, patient safety. The hospital can continue to lead as an arbiter in introducing the most recent and most patient-friendly technologies over the years.

Over the years Jaslok has been proactive in supporting health of a woman that ensures that every woman treated is able to perform her best at work and at home, and support her family, friends, and colleagues. Beyond serious health concerns for woman, it is important to create a balance of health and wellness which is paramount. Jaslok hospital goes beyond making healthy choices for the services that we provide, positive role-modeling, treating food as fuel and planning are among the common threads that everyone cites as being instrumental in prioritizing their own health.

The core objectives of the hospital lies in discussing innovations and initiatives which will amend the face of healthcare delivery with woman and kids health being at the very epicenter of our practices while addressing a various issues especially me being at the helm of affairs. Jaslok Hospital provides a solution to a good range of conditions, health behaviors, and health system indicators that affect the health, wellness, and quality of life of women, children, and families. We are able to have a better engagement with our woman associates by knowing our associates better. They have the privilege to access and update their own and dependents' data, provide their work preferences, capture their career aspirations, track their performance and develop self-goals, and find best-fit jobs within the organization.

Running for a marathon will be hard but hard is what makes it great. I wish all the participants good luck and to never give up. More than losing a marathon it is all about completing it. A marathon will help you discover your strengths you never knew you had. I urge every family member of the participants to be a part of this and encourage the women in their life to keep moving on in this marathon. The finish line is just the beginning of a whole new race. And we are always close to victory, we just need to learn to never give up.

Dr Tarang Gianchandani, CEO, Jaslok Hospital

ALMA LASER

For us association with DNA-WHM is a direct fit as it celebrates good health and fitness and we stand for enhancing beauty and good looks, both adding to the confidence and making women feel good about themselves.

We are the market leaders in medical aesthetic devices which effective treatment for women-centric issues like hair removal, acne & acne scar, pigmentation, skin rejuvenation, skin tightening, wrinkles, stretch marks, body contouring, feminine rejuvenation a few to say. In last one year, we have been associated with DNA in various initiatives and campaigns – Vibrant Forever & Winners in Life namely and have found the associations to be truly beneficial. A healthy woman makes up for a healthy family and thus a healthy society. It may sound cliched but as a matter of fact if woman of the house adopts healthy practices it's easier for the family to imbibe them. Cancer is a dreadful disease and if woman of the family succumbs to cancers like Breast & Cervical the entire family crumbles. Awareness is the first step towards fighting the menace. Initiatives such as DNA WHM are a great way of creating awareness. Though number of men consuming aesthetic services is increasing by the day, aesthetic till date is an industry dominated by women. We are in the business of enhancing the beauty and looks of our end users. who's who of Bollywood and fashion industry have received benefits with Alma products. Need we say anything more!

Soumen Dutta, Managing Director, Alma Lasers India and SAARC Operations
Alma Lasers is the official Aesthetic Partner for DNA ican WHM

MGL

Women empowerment at MGL is much more than the defined guidelines, it is embedded in our enriched values reflecting our philosophy. Envisioning a transformation in the attitude of our society towards women, such activities of empowering women are akin to empowering a nation. Extending support to marathon is our way of paying tribute to all the women in the society who believe in themselves and are fighting against all odds to achieve their goals. Every women participating in this marathon is running for a great cause, not just running alone but carrying billion hopes of opportunity deprived women in India, who deserve a better tomorrow.

MGL's active participation through its CSR activities in empowering, educating and touching lives of the girl child is a continuous effort in empowering women. Focusing on health and fitness of its staff, MGL encourages its employees and participates in such activities.

Mahanagar Gas Limited (MGL) launched safe and economical fuel run CNG two-wheelers in January 2017 .This is our gift to women of Mumbai Metropolitan Region. The CNG-fuelled 2-wheelers will contribute in reducing pollution in MMR Region and making it more cleaner & greener. Running for a good cause is always appreciated. The theme of the marathon this year 'I' m the reason I run' reaffirms the fact that the women of today is full of self-belief. We can only add to it that believe in yourself and be what you want to be.

Shri Rajeev Mathur, Managing Director, MGL
Mahanagar Gas Limited is the official Green Partner for DNA ican WHM

TIGER BALM

With the DNA iCan Women's Half Marathon approaching this Sunday, an important factor runners need to take into consideration is recovery time. Athletes, particularly those running for the first time may risk up cramping or have muscle soreness if they are not prepared. As the topical pain reliever of choice for athletes and the fitness-conscious, Tiger Balm has been a sponsor of numerous marathons, including the Paris Marathon. We also supported runners who ran as Team Tiger Balm at the New York Marathon. Tiger Balm is proud to be a sponsor of DNA i Can Run Women's Half Marathon. With a unique herbal formulation that has over 100 years of proven success in 100 countries, Tiger Balm's world renowned ointment is one of the world's leading topical analgesics. The classic Tiger Balm White with its soothing scent provides relief for ailments like headaches, stuffy nose, flatulence, insect bites and other discomforts quickly, while the Tiger Balm Red provides a warmer comfort and works fast to relieve muscular aches, pains and sprains.

Combining age-old tradition with modern innovations, Tiger Balm has created dedicated solutions for specific symptoms, pains and discomforts. It has evolved into a variety of formats and formulations like medicated plasters, medicated oil, cream, spray and gel, tailored to suit one's specific needs. Regardless of age or lifestyle, Tiger Balm has a remedy made with you in mind.

&TV's Angoori Bhabhi pledges her support towards unconditional happiness for Women!

Happiness is believing in yourself. Happiness is an opportunity to break stereotypes. Happiness is a sense of achievement - personal or professional. Happiness is being a woman. Happiness is YOU! With a firm belief in this thought, the beloved Bhabhi of Indian television – Shubhangi Atre aka Angoori Bhabhi from &TV's popular show Bhabhi Ji Ghar Par Hai! strives to be happy and keep everyone around her happy as well, situations notwithstanding. Similar is the proposition of DNA iCAN Run Women's Half Marathon that encourages women to run for themselves and as a part of their lifestyle.

Angoori Bhabhi, one of the four protagonists in the show, propagates the notion of spreading smiles. Her life may revolve around her husband, family and mohalla, but when they all come together it's nothing short of a laughter riot. From her innocent struggle with the English language to her catch phrase 'Sahi Pakde Hain!', she successfully has the audience in splits. After a long day's work, the show provides the perfect dose of laughter to viewers helping them unwind and forget the day's stress.

Says Shubhangi, "It's been a wonderful journey playing the role of Angoori Bhabhi and I hope that we continue to entertain the audience. Spreading cheer is a great way of living your life as a happy mind ensures a fit body. Also, I believe only when you yourself are happy and content will you be able to keep everyone around you happy. Since laughing is the best form of exercise, I pledge my support towards unconditional happiness for women. This is Angoori's bit for the audience who have showered her with unconditional love and support."

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