PlayStation launches RA.One — The Game

Sony PlayStation on Wednesday launched a game console, `RA.One-The Game', a prequel to the upcoming Shah Rukh Khan-Kareena Kapoor-starrer RA.One, making it the first collaboration between PlayStation and the Bollywood.

The game is priced at Rs499 for PlayStation2 and Rs999 for the PlayStation3, while a bundled console will come for Rs5,999.

PlayStation2 is meant for the Indian market while PlayStation3 is for the international market.

PlayStation Country Manager Atindriya Bose said, "We have always believed in using localised content and Indian developers to expand and capitalise on the nascent gaming industry here.

"This will be the first Bollywood title on the PS3 platform, which we have enough confidence of publishing, and making available for International audiences," he said.

The company is expecting to sell a 1 lakh CDs of the game, which is the 10th local content from Sony, Bose said.

Unveiling the game, Shah Rukh said, "I was extremely happy with the interactions with Sony team in developing the game. They were gracious in allowing me to write the storyline.

The game was developed in collaboration with Red Chillies Entertainment and Sony Computer Entertainment Europe.

The game boasts of a series of firsts: a first full cycle BluRay PS3 game developed with an Indian developer; first console game to be dubbed by a leading Bollywood actor and also the first Bollywood title to appear as a full cycle PlayStation game.