MTV, a leading multimedia youth brand, today said it has signed a licensing deal with Aureole-Inspecs to enter the 'eye-wear' category.
As a part of the deal, Aureole Inspecs will launch MTV and Roadies range of eye-wear, comprising both sunglasses as well as spectacles, a statement said here.
Aureole Inspecs is a joint venture company responsible for the business operations of Inspecs in the Indian sub-continent. The company specializes in eye-wear across the spectrum with brands like FCUK, CAT, Speedo, Austin Reed, Mayhem and Manish Arora.
The MTV range of eye-wear will be launched under the brand Framed by MTV and will comprise designs and models that are not only chic and cool but also contain design and packaging elements that are uniquely MTV, the statement said.
The range will be launched this year and its price is fixed from Rs1,200 to Rs3,000, it said.
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