The farm equipment giant Mahindra and Mahindra, in a joint venture with a local company Deepak Diesels Pvt Ltd (DDPL) today launched a cost effective tractor "Yuvraj-215" in the Gujarat market for small farmers.
While unveiling the product here Anjanikumar Chaudhary, president, Farm Equipment Sector, Mahindra and Mahindra said nearly 80 per cent farmers in the country have less than five acres of land and 99 per cent farmers are unable to purchase conventional tractors.
He saidkeeping in mind the requirement of small farmers Mahindra joined hands with Rajkot based company to introduce cheaper tractors.
The new product which carries all the features that a conventional tractors have, is prized at Rs 1.65 lakh against Rs 2.5 lakh onwards at which other tractors sell in the market.
The "Yuvraj-215" has been initially introduced in Gujarat and would gradually be taken to other states of the country,
he said.
Yuvraj-215 will be manufactured in Rajkot with the capacity to produce around 10,000 tractors per annum, Chaudhary said adding Mahindra has entered into a contract manufacturing agreement with DDPL which will exclusively manufacture the yuvraj 215 in Rajkot, he added.
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