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Indians among highest consumers of gadgets

PTI
Tuesday, September 16, 2008 13:21 IST
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LONDON: The Indian community in Britain has been listed among the highest consumers of digital communication devices such as mobile phones, television and the Internet owing to their high spending power.

Research by regulator Ofcom shows that Indians are in the forefront of digital communications in Britain, with people of the community under the age of 45 more likely to own a mobilephone, and access digital television and the Internet.

The research, conducted by Ofcom's media literacy unit reveals that along with Indians, Black Caribbeans, Black Africans and people of Pakistani origin have a higher consumption of digital communications than the British population as a whole.

Indian, Pakistani and Black African adults are far more likely to live in households with multiple device access (digital TV, mobile phone and Internet) - ranging from 62 per cent to 65 per cent, in contrast to 53 per cent of the UK population.

Adults from ethnic minority groups are more likely to be interested in and confident about using specific interactive functions on digital devices than the general UK population, the research found.

Indians and Pakistanis in Britain spend more time online than any other adults in the UK -- 13.5 hours per week compared to the UK average of 12.1 hours, the research shows.

Concerns about television, mobile phones, gaming and radio are higher among ethnic minority groups in the UK than in the British population in general. Between 60 and 73 per cent of ethnic minority groups have concerns about TV compared to 55 per cent of UK adults, Ofcom said.

The higher levels of concerns about TV is driven by higher mentions about offensive content.

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