The Indian arm of premium motorbike manufacturer Harley-Davidson plans to set up a Harley Owners Group, popularly known as HOG, in India shortly.
The HOG is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of its bikes.
"We are planning to start the Harley Owners Group some time in October. Any person who buys a Harley bike automatically becomes a member of HOG," Harley-Davidson's director (marketing) Sanjay Tripathi said.
Tripathi, however, did not divulge the number of bikes the company has sold in the last one year through its four dealerships in India. "We will soon be releasing the numbers," he added.
Before the company formally entered the Indian market last year with a dealership in Hyderabad, there were 200 Harley bikes in the country, Tripathi said.
Harley-Davidson bikes are priced at between Rs7 lakh and Rs35 lakh.
Harley forayed into India after the government allowed the import of high-capacity powered two-wheelers in 2007 from the US. At present, Harley has to pay a 110% duty on the import of each bike.
Harley currently has four dealerships in Delhi, Hyderabad, Chandigarh and Mumbai. It plans to open one more in Bangalore this month.
The company has recently launched its unique music property — Harley Rock Riders — an annual music platform which will bring together motorcycling and music, honouring Harley-Davidson's historic association with rock & roll and its legends.
In its first year, Harley Rock Riders will begin with a five-city tour accompanied by Split and guest performances by Them Clones, Thermal and a Quarter, Menwhopause, Native Tongue and Indus Creed.
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