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| Edited By: Ashish K Tiwari |Source: DNA |Updated: Mar 18, 2018, 02:14 AM IST
World leader in computing innovation Intel is all set to offer a high definition (HD) movie watching experience to its customers. With the launch of its second generation core processor — Intel Insider — the US chip maker will be offering a service that will allow users to download and stream HD movies on their desktop/laptop computer.
The new service, offered in association with Hungama Digital, will make available a selection of popular Bollywood and international movies, including blockbusters from Yash Raj Films, Paramount Pictures, T-Series and Reliance Home Video.
Speaking on the sidelines of FICCI Frames 2011, R Sivakumar, managing director, sales and marketing group, Intel South Asia, said film lovers can now watch the latest blockbusters and favourite films in high definition format right on their PC. “The technology also offers a ‘proactive queue’ capability that will help consumers pre-download films ahead of the release date, and give them the ability to purchase those films, securely, even if they are not connected to the internet. This will allow consumers to start watching their movies immediately on the release date without waiting to download during peak traffic times. The technology is available on all the second generation core processor-based PCs with built-in visuals,” he said.
Movie buffs will be able to avail the new service within a month from now. To start with 50 movies in HD format and 100 movies in standard definition (SD) format will be available on Hungama Digital’s website www.hungama.com. Price points for each of these downloads are currently being worked out though a broad range would be anything from `10 for a catalogue movie going up to Rs199 for a new release.
Neeraj Roy, managing director and CEO, Hungama Digital Media Entertainment Pvt Ltd, said, “Financials are currently being worked out. The ratios would depend on the nature of arrangement we will have with the intellectual property rights owners. The idea currently is to launch the facility for movie downloads expanding the bouquet of choices gradually,” said Roy.
Interestingly, the Intel Insider technology when combined with IntelWireless Display (WiDi), will also allow streaming of premium, high-definition movies from a PC/laptop to an HD television, without cables.
