Cadbury launches 'Perk with glucose energy' chocolate

In a bid to consolidate its presence in the chocolate coated wafer product segment, global confectionery player Cadbury India today launched an upgraded version of Perk with glucose content here.

The company currently has Five Star, Dairy Milk, Halls, Bubbalo in the chocolate and bubble gum category respectively.

With the launch of the new product, 'Perk with glucose energy,' the company is hoping to tap the chocolate wafer segment targeting youths, Cadbury India managing director Anand Kripalu told reporters here.

The company would gradually phase out Perk which it launched in 1996.

Kripalu said a 21gm Perk with glucose energy pack is priced at Rs5 while a 7.5-gm pack costs Rs2.

Cadbury India strategy and human resources executive director V Chandramouli said the company was having a 70% share of the Rs2000-crore chocolate industry.

The company witnessed a double-digit growth in the last three years. "In 2005 we had around Rs875 crore turnover while in 2008 the company registered Rs1,587 crore turnover", he said.