FMCG major Hindustan Unilever (HUL), owner of well-known tea brand Brooke Bond, today launched an organisation to spread awareness, dispel "myths and misconceptions" around tea, and educate people about its health benefits.
Brooke Bond Tea Council (BBTC) also launched a white paper study, based on a nationwide survey conducted by AC Nielsen and commissioned by Brooke Bond.
"India has seen a sea of change in everything, from gizmos to lifestyle patterns. The rise of convenience culture has created a leaning towards new-age, but unhealthier beverages. It is necessary to propagate the natural goodness of tea and bust myths, so that consumers continue to harness the health benefits of this super food," HUL category head (beverages) Arun Srinivas said.
The survey, which covered over 1,000 respondents in 12 cities, revealed that though tea is still the most popular beverage in India, 77% of the consumers surveyed actually believe that it is unhealthy and causes acidity and nausea, besides darkening of the skin.
About 61% of the respondents said tea is considered traditional and beverages like energy drinks and juices are healthier, the report said, adding that these myths are in many ways contributing to declining tea consumption among the younger set.
The council will take up innovative steps to help promote tea as a healthy beverage.
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