ZenithOptimedia Group has announced the launch of its full-service mobile marketing subsidiary Performics Mobile. The subsidiary has already bagged the mandate for Nestle, SBI Life, Tata AIG, Musafir, ZeeQ, Cordlife and will handle these businesses out of its Mumbai and Delhi offices.
Performics will focus on building brands on mobile through crafting and managing end-to-end solutions across all platforms and services. Platforms will include display, search, social, SMS, MMS, videos, and services will include driving application downloads, incentivising activations, generating site traffic, m-commerce and content-driven solutions.
Also, in one of the firsts in the market, it will also bring in mobile programmatic buying using a Publicis Groupe platform.
Anupriya Acharya, Group CEO, Zenith Optimedia Group, said, "Mobiles, tablets and phablets are seeing explosive growth – a clear demo of insatiable consumer appetite for the convenience, content, information and connectivity provided by these. It is but obvious that as more and more consumers shift their attention here, it becomes critical to have a focused full-service offering in this space."
The subsidiary will be led by Nirvan Biswas, who has 17 years of experience across diverse companies like Netcore, Rediff.com and Boston Consulting across both technical and business roles. A cross-functional team will support him across creative, development and media.
Tanmay Mohanty, MD, Performics, said, "The market for marketing via mobile devices is one of the fastest-growth areas in the advertising sector. That growth has continued over the last year – reflecting a 400% rise. We believe there is significant potential in offering this specialist expertise across our client base and new clients."
—By arrangement with MxMIndia.com