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Zee to strengthen Europe presence with '&TV' launch

Global media and entertainment company Zee Entertainment Enterprises Ltd (ZEEL) is set to launch its new entertainment channel '&TV' in the European market as part of Zee Europe's 20 year celebrations.

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Global media and entertainment company Zee Entertainment Enterprises Ltd (ZEEL) is set to launch its new entertainment channel '&TV' in the European market as part of Zee Europe's 20 year celebrations.

According to company management, the channel featuring high octane content will be the next big thing to hit the TV screens in Europe on April 6. The channel, &TV, was launched in January 2015 in India and is the second channel under the & (ampersand) brand name after &pictures that was launched in August 2013.

Punit Goenka, MD & CEO, ZEEL, said &TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content.

"We are certain that with the launch of &TV, we will capitalise on further such opportunities to build a robust entertainment bouquet and march ahead towards achieving the global ambitions set for the company," he said.

On the 20 years celebration, Goenka said, "We are proud to be a medium through which Indians living abroad have stayed connected to their roots back home all these years and we will continue to entertain and engage audiences with a unique blend of high-quality and innovative programming."

Pioneers of compelling Asian entertainment to the UK while also fostering cultural ties with India, Zee TV aims to further strengthen its relationship with the audience there through its new offering.

Neeraj Dhingra, CEO, ZEE Europe, said, "The channel promises multi-dimensional content and a strong line-up of entertainment and reality shows, and we are beyond excited to have Shah Rukh Khan as the host of our flagship entertainment programme. We are certain that the audience will enjoy seeing a different side of their superstar."

Among the programming under the &TV channel, being unveiled during the celebrations, include the Razia Sultan, Begusarai and Gangaa.

Furthermore, the channel showcased Bhabi Ji Ghar Par Hai, which brings to life the lively lanes of Kanpur and introduces two neighbouring couples. The sitcom promises rib tickling comedy while bringing forth human tendencies. Bhaghyalakshmi is a simple story of an ambitious young girl who aspires to chase her dreams and at the same time strike a balance with the family.

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