ZEE Europe, the largest South Asian entertainment network, reached two milestones on Monday. First, the completion of 20 years of Zee TV in Europe and secondly, completion of one year of its unique live show Zee Companion. Having entered the UK market in March 1995 with Zee TV, 20 years on, the entertainment network continues to serve the South Asian diaspora with its multi-genre programmes.
ZEE Europe, the largest South Asian entertainment network, reached two milestones on Monday. First, the completion of 20 years of Zee TV in Europe and secondly, completion of one year of its unique live show Zee Companion. Having entered the UK market in March 1995 with Zee TV, 20 years on, the entertainment network continues to serve the South Asian diaspora with its multi-genre programmes.
Neeraj Dhingra, CEO, ZEE Europe, said Zee TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. "Our objective has been to produce innovative, engaging, and creative programming for our viewers and deliver exceptional value. We are constantly striving to reach wider audiences with a desire to entertain through Indian and local content and build a sense of ownership, pride and passion amongst our employees. And this connect with our viewers and employees is what has created a ZEE Family," he said.
With over 730 million viewers across 170-plus countries, Zee TV has created a strong brand equity and is the largest media franchise serving the South Asian Diaspora. In the last 20 years, Zee TV has pioneered in all genres of entertainment giving its viewers some of the most loved shows on South Asian television.
Among some of the programming content that have become a larger than life brands now include shows like Dance India Dance, Sa Re Ga Ma Pa, Saat Phere, Agle Janam Mohe Bitiya Hi Kijo and Punar Vivaah. Through its shows Zee TV has helped create some of the renowned names including Sanjeev Kapoor, Sonu Nigam and Shreya Ghoshal.
Zee TV also has several local programmes through which it maintains an unrivaled local connect in Europe. Its live and local show Zee Companion helps viewers find solutions to their problems by giving them a chance to interact with experts in a variety of fields.
Some prominent guests who have appeared and interacted Live with viewers include Jay Sean, Nana Patekar, Paresh Rawal, Kumar Sanu, Shabana Azmi, Tarun Tahiliani, Jimmy Shergill, Sukhwinder Singh, Kabir Bedi in addition to business tycoons like Hussein Lalani, Shahnaz Husain, Lord G K Noon, Rami Ranger. The show covers a variety of topics in health, law, finance, wellness, business, education and entertainment.
"As it celebrates its 20 year anniversary, Zee TV is confident that it will continue to celebrate several more milestones in the future," said Dhingra.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}