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Yamaha Motor launches safe riding awareness campaign for children

Monday, 13 January 2014 - 10:23am IST | Agency: DNA

Yamaha Motor India has launched a new safe riding initiative meant for school-going children using innovative interactivity to help make them better road users.

The motorcycle maker has set up not just a well trained team to impart knowledge -- in classrooms and school sports grounds -- but it has also done this in a psychologically pleasing manner using a cartoon character who would make the exercise fun and get the children’s undivided attention, said Yamaha’s Roy Kurien, who told Zee Media that his team would be tackling schools in over 300 cities in 2014.

Yamaha has unveiled its maiden brand mascot to promote a first of its kind Yamaha Children Safety Program. The mascot has been designed to strengthen the brand connect with kids and thereby accelerate the company’s growth. And with a good product line-up, Yamaha is hopeful this will be a significant step towards further strengthening its position in the market.

The programme is first-of-its-kind social initiative to educate and influence both parents and children about road safety measures. Conceived and developed by Yamaha, the mascot aims to be a lovable character who the kids would love to associate with. 

The mascot is yet to be christened with the company planning to finalise the name of the mascot through an ongoing contest, which would conclude on January 2014.

Only kids aged 5-12 years will be allowed to participate in the contest by registering their names at the nearest Yamaha dealer.

The winner will be rewarded with a one year scholarship along with other attractive prices. The winning name for the mascot will be announced on February 5.


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